When American Airlines decided to refurbish their entire fleet in the late 90´s, they understood that one of their strengths was the image that their repeat customers identified with American Airlines, particularly the shiny, clean image of their fleet in the skies ­ the sleek, silver ´bird.´ They charged their designers with developing the interior cabins to incorporate the existing, strong AA brand image.

AA, a forward thinking airline, formed a team whose approach to the interior of the airline cabin was holistic. They wanted to think of the cabin as a complete environment, one in which issues of scale, modeling, form, volume, lighting, colors, patterns, textures and details mattered more than it had in the past. They understood that, within the confines of an aircraft cabin, not unlike a yacht, every detail and fitting became more important, in a way, magnified.The new American Airlines fleet interiors have already become the classic American Airlines image and have begun to stand the test of time.